MINI PACEMAN / GARAGE PACEMAN

Art direction for the Mini Paceman Garage project, the launch event of the new Mini Paceman during

the International Salone del Mobile in Milano. Commissioned by BMW/MINI, conceived and directed by Ground Control agency, the Paceman Garage was a multi-activity place in which design, music, cinema, workshop, paper and food co-existed together. The hub hosted a selection of artists and personalities around the realms of design, music, magazine such as Tiger & Woods, Stephen Burks, Daniele Baldelli,Carlo Antonelli, Kuchar Swara, We Have Band, Michele Lupi.  It was completely open

to the public. Paceman Garage was nominated as one of ten best design week’s set design projects.